On April 21st, we are delighted to host an exclusive workshop with Silicon Valley's John Stoddard, lecturer in Innovation and Design Thinking at UC Berkeley and ex-IDEO Senior Designer.
The purpose of this session is to unlock new business potential and learn from the ‘Silicon Valley’ way of approaching innovation and service design. Some of the questions we will dive into includes:
How can we expand our business by adding innovative services to our current product line?
How would that effect our innovation if we grow towards designing future service offerings?
What new service design and innovation skills will we need in the future?
How might our company structure change to align with a service innovation direction?
Based in Silicon Valley, Ca., John Stoddard is a renowned lecturer and specialist in innovation and service design. He is an Adjunct Professor at the University of San Francisco School of Management, Instructor in the Custom Program in Entrepreneurship and Innovation of UC Berkeley University Extension and Lecturer in Design Thinking with INSEEC business school in San Francisco. His current focus is on helping clients build stronger brands through design of innovative customer experiences.
John has designed a wide range of products for clients in the US, Europe, and Asia, including telecommunications for AT&T and Dancall, consumer products for Hoover, Procter & Gamble and Pure Digital, medical products for Medtronic, Health Hero Networks and Advanced Bionics, furniture for Haworth and Steelcase, in-car systems for Ford, and business equipment for Chinese companies Founder and Huawei. Clients include Samsung, Google, HP, Cisco, Ford Motor Company, Novartis, Tria Beauty, Danish Innovation Center, HP, Steelcase, Haworth, and the University of San Francisco School of Management.
Throughout his career, John has taken an active interest in design education, lecturing widely and acting as external assessor on Industrial Design courses. He has received many design awards for his work, and has been a speaker at numerous design conferences. John’s work has been recognized by a number of awards, including Business Week IDEA Award, Wallpaper Magazine Product of the Year Award 2015, Design Week Magazine Award, Design Council (UK) Award, 2014 Medical Design Excellence Award, iF Design Awards in Germany, and China
John received his Masters in Industrial Design at the Royal College of Art in London, ranked number one design school in the world. He is a Fellow of the Chartered Society of Designers, a Fellow of the Royal Society of Art, and an International Member of the Industrial Design Society of America.
Although this session is free of charge and primarily by invitation only, we will keep a few seats open for public interest. If you are interested in participating, please contact Trine Norlyk at firstname.lastname@example.org for more details on availability.